Mindy Gertler, Founder

I have nearly 30 years of project management and financial experience, including nearly 20 years working closely with a high-net-worth private household. Over time, my role grew to include nearly every part of keeping a complex household organized and running well.

I’m naturally curious, persistent, and good at asking the right questions. When something unfamiliar comes up, I keep digging until I understand the situation and know what needs to happen next.

There isn’t a traditional path into estate management. I found my way into it unexpectedly and learned through years of hands-on experience. I started Principled Estate Management to use that experience to help other families.

Most importantly, I believe this work is built on trust. When a family gives someone access to the private details of their home, finances, and life, that responsibility should be handled with honesty, discretion, care, and good judgment.

Principled by name. Principled by practice.

Private estate management requires more than organization. With Principled Estate Management, you can have the confidence to know that someone is looking after your interests as carefully as you would.

INTEGRITY
Decisions made with your interests at the center.

DISCRETION
Your household, finances, and personal affairs remain private.

STEWARDSHIP
Your homes, assets, resources, and relationships are treated with care.

ACCOUNTABILITY
Commitments are honored, details are followed closely, and nothing quietly falls through the cracks.